In May 2021, Shein overtook Amazon as the most downloaded shopping app in the US. If you haven’t heard of the company, it's probably because you aren’t its target audience.
The brand has been making waves in the Gen Z fashion scene selling the hottest trends at unbelievably low prices for a while now. In this episode, we delve into the origins of Shein, how it cracked the Gen Z online fashion market, and the culture of ultra fast fashion.