Let's Do Shots!

Why Bill Gates Saved Apple From Going Bankrupt In 1997

September 03, 2020 Mad Over Marketing Episode 13
Let's Do Shots!
Why Bill Gates Saved Apple From Going Bankrupt In 1997
Chapters
Let's Do Shots!
Why Bill Gates Saved Apple From Going Bankrupt In 1997
Sep 03, 2020 Episode 13
Mad Over Marketing

In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but why did Bill Gates spend money to save his fiercest rivals?

Show Notes

In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but why did Bill Gates spend money to save his fiercest rivals?