Let's Do Shots!

Why Coca Cola Was Driven Out Of India, And How It Came Back

September 05, 2020 Mad Over Marketing Episode 14
Let's Do Shots!
Why Coca Cola Was Driven Out Of India, And How It Came Back
Chapters
Let's Do Shots!
Why Coca Cola Was Driven Out Of India, And How It Came Back
Sep 05, 2020 Episode 14
Mad Over Marketing

The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca Cola. Coca Cola was driven out of the country, and a slew of home made cola brands were launched, Thums Up being one of them. 

Show Notes

The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca Cola. Coca Cola was driven out of the country, and a slew of home made cola brands were launched, Thums Up being one of them.