Let's Do Shots!

How Rihanna Is Disrupting The Traditional Lingerie Market

March 19, 2021 Mad Over Marketing Episode 23
Let's Do Shots!
How Rihanna Is Disrupting The Traditional Lingerie Market
Chapters
Let's Do Shots!
How Rihanna Is Disrupting The Traditional Lingerie Market
Mar 19, 2021 Episode 23
Mad Over Marketing

Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market. 



Show Notes

Rihanna might have not dropped an album since 2016, but the pop-star’s lingerie label’s sales are skyrocketing, challenging the legacy of the Victoria’s Secret. This episode explores how Savage X Fenty has solidified itself to become a front runner in the global lingerie market.