Let's Do Shots!

Why Celebrities Are Obsessed With Launching Beauty Brands

Mad Over Marketing Episode 24

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0:00 | 6:08

Kylie Jenner, Rihanna, Selena Gomez, Katrina Kaif - the list goes on and on. Celebrities can’t seem to stop launching their own cosmetic brands. But what’s driving this trend? We find out in this episode of Let’s Do Shots.