Let's Do Shots!

How Pepsi's Marketing Campaign Caused Riots in Philippines

April 05, 2021 Mad Over Marketing Episode 25
Let's Do Shots!
How Pepsi's Marketing Campaign Caused Riots in Philippines
Chapters
Let's Do Shots!
How Pepsi's Marketing Campaign Caused Riots in Philippines
Apr 05, 2021 Episode 25
Mad Over Marketing

Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents? 

Show Notes

Pepsi's marketing fiasco in Philippines, also known as the infamous '349 incident', is a cautionary tale for marketers today. How did a simple promotion lead to riots with grenades and the death of five innocents?