Let's Do Shots!

RedBull Is Actually A Marketing Company

April 13, 2021 Mad Over Marketing Episode 26
Let's Do Shots!
RedBull Is Actually A Marketing Company
Chapters
Let's Do Shots!
RedBull Is Actually A Marketing Company
Apr 13, 2021 Episode 26
Mad Over Marketing

If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being alive'.

Show Notes

If you thought RedBull was an energy drink, think again. It is actually a marketing company, and a really good one at that. Instead of using traditional advertising methods, the brand associates itself with people and events that allow them to communicate what the brand represents - 'an energetic feeling', 'the feeling of being awake', 'the feeling of being alive'.