Let's Do Shots!

How China Is Changing The Way We Shop

April 19, 2021 Mad Over Marketing Episode 27
Let's Do Shots!
How China Is Changing The Way We Shop
Chapters
Let's Do Shots!
How China Is Changing The Way We Shop
Apr 19, 2021 Episode 27
Mad Over Marketing

With more connected consumers than anywhere else in the world, China has made social media the backbone of commerce. In this episode, we’re unpacking how China is shaping the future of shopping, not just for itself but for the rest of the world - with a focus on the viral social shopping platform Pinduoduo.

Show Notes

With more connected consumers than anywhere else in the world, China has made social media the backbone of commerce. In this episode, we’re unpacking how China is shaping the future of shopping, not just for itself but for the rest of the world - with a focus on the viral social shopping platform Pinduoduo.