Let's Do Shots!

How Volvo Saved Over A Million Lives

April 26, 2021 Mad Over Marketing Episode 28
Let's Do Shots!
How Volvo Saved Over A Million Lives
Show Notes

It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million lives, and continues to do so every day. In this episode, we explore how this invention came about and what has Volvo gained from the breakthrough since 1959.