Let's Do Shots!

How Volvo Saved Over A Million Lives

April 26, 2021 Mad Over Marketing Episode 28
Let's Do Shots!
How Volvo Saved Over A Million Lives
Chapters
Let's Do Shots!
How Volvo Saved Over A Million Lives
Apr 26, 2021 Episode 28
Mad Over Marketing

It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million lives, and continues to do so every day. In this episode, we explore how this invention came about and what has Volvo gained from the breakthrough since 1959.

Show Notes

It’s been over sixty years since Swedish engineer Nils Bohlin invented the three-point seatbelt. The innovation has saved over a million lives, and continues to do so every day. In this episode, we explore how this invention came about and what has Volvo gained from the breakthrough since 1959.