Let's Do Shots!

How The Chupa Chups Brand Remains Forever Young

July 16, 2021 Mad Over Marketing Episode 40
Let's Do Shots!
How The Chupa Chups Brand Remains Forever Young
Show Notes

It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups brand, its intriguing connection with the famous Surrealist artist Salvador Dali, and how it went from being a family owned business in Spain to conquering the world (and space before Bezos and Branson could!)