Let's Do Shots!
What Happened To Blackberry
August 19, 2021
Mad Over Marketing
Episode 45
What Happened To Blackberry
Let's Do Shots!
More Info
Share
Let's Do Shots!
What Happened To Blackberry
Aug 19, 2021
Episode 45
Mad Over Marketing
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.
In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.