Let's Do Shots!
How Procter & Gamble Brought Diaper Culture To China
September 02, 2021
Mad Over Marketing
Episode 47
How Procter & Gamble Brought Diaper Culture To China
Let's Do Shots!
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Let's Do Shots!
How Procter & Gamble Brought Diaper Culture To China
Sep 02, 2021
Episode 47
Mad Over Marketing
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.
People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.