Let's Do Shots!

How Procter & Gamble Brought Diaper Culture To China

September 02, 2021 Mad Over Marketing Episode 47
Let's Do Shots!
How Procter & Gamble Brought Diaper Culture To China
Show Notes

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out.