Let's Do Shots!
How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring
September 27, 2021
Mad Over Marketing
Episode 48
How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring
Let's Do Shots!
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Let's Do Shots!
How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring
Sep 27, 2021
Episode 48
Mad Over Marketing
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.
Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.