Let's Do Shots!

The Business of Being Roger Federer

December 11, 2021 Mad Over Marketing Episode 51
The Business of Being Roger Federer
Let's Do Shots!
More Info
Let's Do Shots!
The Business of Being Roger Federer
Dec 11, 2021 Episode 51
Mad Over Marketing

In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals with two other brands. A $300mn deal with Uniqlo and a stake in On worth another $300mn.

Show Notes

In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals with two other brands. A $300mn deal with Uniqlo and a stake in On worth another $300mn.