Let's Do Shots!
There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)
Let's Do Shots!
The Secret Behind Lululemon's Success
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Mad Over Marketing
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Episode 62
Lululemon is legit killing it.
It has a revenue of almost 10 billion dollars.
They are doing this at a 20% profit margin.
And they are breathing down the necks of Nike and Adidas.
And the reason isn’t what you think it is.
There is a single reason why Lululemon has been able to do this, and it’s "thoughtfulness".
Listen to the incredible story.