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The Secret Behind Lululemon's Success

Mad Over Marketing Episode 62

Lululemon is legit killing it.

It has a revenue of almost 10 billion dollars.
They are doing this at a 20% profit margin.
And they are breathing down the necks of Nike and Adidas.

And the reason isn’t what you think it is.

There is a single reason why Lululemon has been able to do this, and it’s "thoughtfulness".

Listen to the incredible story.