How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring Artwork

Let's Do Shots!

There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)

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Let's Do Shots!

How DeBeers Convinced The Entire World That An Engagement Ring Must Be A Diamond Ring

September 27, 2021 • Mad Over Marketing • Episode 48

Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.